Nurturing Girls’ Talent for Football through Leadership
Kickstart Equality
Based on our decade long learning that sports such as football can be a gamechanger for gender equity, this initiative aims to tap, nurture and unleash the sporting potential of women and girls.
It started in 2011 when there was no template to address gender equality through sports, with a handful of girls belonging to the vulnerable communities in Jamia Nagar. Not only did it completely transform the girls’ confidence levels and outlook, but it also had a ripple effect on their families and communities.
From 25 girls, today over 2.3 lakh girls have undergone our programme, with our players participating at the club, state, national and international levels. We’ve also built a cadre of over 60 women football coaches across India. Over the years we’ve consolidated our efforts, with the programme successfully running in communities and schools across Delhi-NCR, Nuh district (formerly Mewat) in Haryana and Alwar district in Rajasthan. 2024 onwards we are partnering with grassroots organisations to replicate and scale up the programme to other states.
A graded, inclusive football programme, it has led to positive outcomes for girls such as retention in school, more girls opting for dignified careers and livelihoods, enhanced confidence, decision-making and leadership qualities, increased outdoor activity and mobility, better social networks and expanded circles, health and well-being focus, delayed marriage, improved gender norms, reduction of gender discrimination, parent buy-in and support and access in the community.
Supporters
Key Features:
A blend of ‘sports for development’ and ‘sports development’, creating pathways to excellence through an inclusive initiative, open to all age groups, with different levels of engagement
Kickstart Equality Football Module – On-ground and in-classroom life skills curriculum covering community and school-based engagement throughout the year
Technical Football and Competitive Participation– Sports camps, ongoing training and mentoring with certified D licensed coaches, participation in competitive matches, leagues and tournaments
Leadership Development – Participation in public forums, campaigns, capacity building trainings and advocacy opportunities
Coaches Development – Training and certifications ( licenses – E grassroots, D, Premier Skills, AFC C diploma), scholarships, exposures and mentoring for elite football
Lifecycle Approach – Expansion of girls participating through ‘virtuous cycle’ and role modeling, where many become peer educators and coaches
Advocacy for Women’s Football – Partnering with key stakeholders and organisations for an increase of investment in women’s football in India
Holistic – Engaging with women’s collectives, men & boys, parents, community/stakeholders and institutions to build an enabling environment