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Covid Awareness Campaign
2020-21

The pandemic had created an alarming situation for the migrant population – domestic helpers, construction workers, other daily wage laborers and local lenders; who were on the verge of starvation. While at the height of the lockdown providing emergency relief was a priority; information dissemination and awareness generation on the medical crisis and adoption of public safety measures was critical even in 2022. This campaign, supported by Purpose India, aimed at addressing myths around Covid-19 and building awareness regarding the importance of vaccination and public health measures amongst underprivileged and low-income high density communities in Delhi. It was carried out through on ground campaigns in crowded spots like community markets, railway stations, night shelters, through community Whatsapp groups and through webinars virtually. Designed as an outreach campaign, extensive communication materials like posters, videos were created and disseminated through digital media platforms and through 30 community Whatsapp groups. Virtual campaigns and webinars were held with medical experts who engaged participants to dispel myths about the Covid 19 vaccine and bring to light the challenges faced by frontline workers. In person community meetings were held.